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Case studies

Case study, SaaS, Revenue Recognition Adam Hadley Case study, SaaS, Revenue Recognition Adam Hadley

Validating a PE-backed SaaS business’s buy-and-build strategy using advanced analytics and robust data engineering to justify further group investment

A private equity owned B2B SaaS company which had pursued a buy-and-build strategy. Having completed several recent acquisitions, the client could now boast both strong organic as well as acquisition growth. However the constituent business units still used different source systems and business logic across key datasets.

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Case study, Customer Segmentation Adam Hadley Case study, Customer Segmentation Adam Hadley

Customer Segmentation Analytics Suite improves probability of converting users by 30%

Our client wanted an analytical suite to understand its customers’ behaviour and optimise the performance of its products. They required our modelling and visualisations in order to derive the desired degree of customer and product insight of customer segments, leads funnel performance and product profitability to achieve the desired degree of analysis.

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